Display

Display

Concept of display and the idea of dwelling...vs...prosthetizing. As of now, computers are themselves contained--at least in so far as we visually perceive them. They have a framed screen that limits what the computer communicates (minus beeping and orchestral sounds)--but if we were to project the screen onto a wall in our homes--if the image of the computer were imposed on our habitat, then our relationship to them would shift from that of alterity to one of dwelling within. This phenomenon has already ocurred in major cities--see Time Square, Atlanta, Toyko, etc. [See description in Gibson's Pattern Recognition]. Giant monitors have already become part of the cityscape. The more displays appear in our environment, the harder it is to evade the influence of the computer--see artist who took advanatage of marquis in NYC by puttin feminist statements on them. [ask Jen the name]

Also, note the manner in which display functions in gambling: the "poker face" is about keeping "the secret" that Baudrillard asserts is so integral a part of seduction.

Displays are controlled monitors driven only nominally by randomness or chance, yet they are often encountered by chance in the form of advertisements, shope windows, etc. Simply put, displays are carefully constructed visual texts that sometimes incorporate language. They are the end product of the collective practice. Through the display of his objects and their controlled juxtaposition, the collector creates and communicates a narrative of various constellations.
In the case of The Arcades Project:
The magic columns of these palaces
 Show to the amateur on all sides,
In the objects their porticos display,
 That industry is the rival of the arts.

- “Chanson nouvelle,” cited in Nouveaux Tableaux de Paris, ou
Observations sur les mouers et usages des Parisiens au 
commencement du XIXe siècle (Paris, 1829), vol. 1, p.27

Presentation.

Framing.